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Olá, [first%name]!

Conte com os benefícios do cartão Sicredi Mastercard Platinum

Programa de recompensas Sicredi

Acumule 1,5 ponto por dólar gasto nas suas compras e troque por cashback na fatura, produtos no Shopping do Sicredi, milhas e outros benefícios.

Mastercard Surpreenda
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Use seu cartão nas carteiras digitais: Google Pay, Samsung Pay e Apple Pay.

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**Confira o regulamento completo dos benefícios do cartão Sicredi Mastercard Platinum junto à sua cooperativa.

Vision

Portfolio

About me

Contact

Select Language

Art director who designs

email marketing, landing pages

and other collaterals that

people engage with and convert

Art Direction
Web Design
Digital Design
Creative Strategy

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Visual brand consistency

Strategic creativity

Mobile first

Make an email marketing campaign stand out

And they bring engagement, retention, and conversion

Visual brand consistency

Strategic creativity

Mobile first

Make an email marketing campaign stand out

And they bring engagement, retention, and conversion

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Selected works

Sicredi / Jotacom,

financial institution cooperative / award-winning advertising agency, Present

[ 0.1 ] ABOUT

Jotacom is one of Brasil’s most awarded cross-performance advertising agencies, where I work full-time for Sicredi, the country’s first cooperative financial institution.

[ 0.2 ] MY ROLE

As an Art Director, I lead the visual communication for Sicredi’s Individual CRM Squad, supporting the creation of email marketing, WhatsApp banners, notification assets, and other collaterals. My workflow is built around an ecosystem of Photoshop, Figma, and Salesforce Marketing Cloud. My journey began with the challenge of elevating the design quality of systemic and seasonal campaign flows, but my skills, agility, and consistent results reflected in "big numbers" solidified my position as a technical lead. Currently, I craft visual narratives for campaign assets to tell a story about the product or branding through efficient and scalable Key Visuals that drive clicks and conversions. Additionally, Jotacom trusts my technical expertise to train new Art Directors joining the agency to collaborate on CRM and email marketing fronts.

Clique aqui caso não esteja conseguindo ver esse e-mail

Solicitar cartão

Olá, [first%name]!

Conte com os benefícios do cartão Sicredi Mastercard Platinum

Programa de recompensas Sicredi

Acumule 1,5 ponto por dólar gasto nas suas compras e troque por cashback na fatura, produtos no Shopping do Sicredi, milhas e outros benefícios.

Mastercard Surpreenda
Acumule 1 ponto a cada movimentação para trocar por ofertas e descontos exclusivos em grandes marcas.

Carteiras digitais
Use seu cartão nas carteiras digitais: Google Pay, Samsung Pay e Apple Pay.

Solicitar agora

*Sujeito a análise de crédito.

**Confira o regulamento completo dos benefícios do cartão Sicredi Mastercard Platinum junto à sua cooperativa.

Consumidor Positivo / Acordo Certo,

fintech

Jotacom, an award winning content agency, trusted me to work for one of their biggest client, Sicredi, to be part of Sicredi's CRM Squad as an art director. I am tasked with developing visual content and design solutions that increase team margins, speed up workflow and enhance delivery capabilities of other team members while maintaining strong design standards, brand identity and great user experience across diverse campaigns.

é crédito novo

é divida paga

é mais benefício

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Proin felis augue, commodo eget feugiat eget, aliquet ut diam.

Sicredi / Jotacom,

financial institution cooperative / award-winning advertising agency, Present

[ 0.1 ] ABOUT

Jotacom is one of Brasil’s most awarded cross-performance advertising agencies, where I work full-time for Sicredi, the country’s first cooperative financial institution.

[ 0.2 ] MY ROLE

Consumidor Positivo / Acordo Certo,

fintech

[ 0.1 ] ABOUT
Acordo Certo (now Consumidor Positivo) is a platform focused on helping Brazilians renegotiate debts and recover their financial health in a digital and simplified way.

[ 0.2 ] MY ROLE
From 2020 to 2024, I managed the visuals for CRM campaigns and supported paid ads, creating everything from drafts to ready-made, responsive email marketing in platforms such as SendGrid, Stripo, and Salesforce Marketing Cloud. I embraced challenges like updating and expanding the company's brand guideline and ensuring visual consistency across business areas. I expanded my way of delivering value by becoming data driven and implementing usability testing to optimize clicks and conversion. Creating pixel-perfect visual assets and clear visual narratives helped hit the team's CTR and open rate goals. In addition to being hands on in CRM, I also mentored junior designers through design reviews, feedback sessions, and technical guidance, helping elevate the creative standard of the team’s deliveries.